Dream It. Start It. Grow It. The Never Settle Guide to Launching Your Business

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Dream It. Start It. Grow It.
The Never Settle Guide to Launching Your Business
by Mikal Blaise Settle

This isn’t a hype book—it’s a hands-on blueprint. Mikal Blaise Settle keeps it real about what it takes to build a business from the ground up: putting customers first, getting your money organized, building credit the right way, and creating a brand that actually moves people.

You’ll learn how to:

• Plan before you launch: define your offer, study the market, price with purpose, and test for real feedback.

• Set up properly: EIN, LLC/S-Corp basics, operating agreements, and bank questions that actually matter.

• Organize your money: the three-bank system (Taxes / Operating / Profit) so your money tells the right story to funders.

• Leverage credit: how personal and business credit connect, D-U-N-S, Net-30s, and starter business cards.

• Build your brand (aka reputation): logo, colors, slogan, and a customer-first standard.

• Market smart: Shopify setup, email/SMS tools, Meta pixel (retargeting), and storytelling that converts.

• Create content & network: collab with creators, DIY video (Cap Cut), and build the rooms if they don’t exist.

• Keep the mindset: fail forward, keep learning, share the gems—Never Settle.

What’s inside

• 9 focused chapters with practical checklists at the end of each.

• A glossary for fast definitions (EIN, D-U-N-S, Net-30, etc.).

• “Never Settle Notes” to keep you moving when it gets tough.

Who it’s for

• First-time founders who want a clear, real path.

• Side-hustlers ready to turn pro.

• Small business owners who want order, funding readiness, and growth.